The report is a staggering look at how social media has changed in the past seven years.
Data
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Fake animal rescues are still rampant on YouTube, TikTok, Facebook, and Instagram (Study)
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If you know a teenager, there’s a 95% chance they use YouTube
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Kids are spending 91 minutes a day on TikTok–and 56 minutes on YouTube
Kids have been spending more time on TikTok than YouTube since 2020.
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Here’s how much TikTok paid the entire music industry in 2021 (Report)
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Brands are paying influencers nearly 100% more than pre-pandemic rates
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Podcasts are commanding a $23 CPM
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U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024
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The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
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People Are Buying More Books Than Ever. Why? TikTok.
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YouTube Raked In The 2021 Holiday Ad Money
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90% Of Content Creators Deal With Burnout. Vibely Wants To Change That.
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