Data

• U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024
• The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?

  Eichholz says he wants follow-up research to focus more on creators’ hunger for creative freedom—something that proved to be incredibly, unexpectedly important among the people surveyed for this study.

  
• People Are Buying More Books Than Ever. Why? TikTok.

  TikTok’s busy community of readers was “definitely” a factor in 2021’s record high book sales, according to NPD BookScan executive director Kristen McLean.

  
• YouTube Raked In The 2021 Holiday Ad Money

  All ads were part of holiday campaigns that ran between Dec. 8 and 22.

  
• 90% Of Content Creators Deal With Burnout. Vibely Wants To Change That.
• Facebook Gaming Is Scoring More Watch Time Than YouTube, Despite Having 100,000 Fewer Streamers
• Disney+ Is Dominating The Social Media Ad Game
• Climbing The Charts: NBC Sports Adds Nearly 300 Million Minutes Watched On YouTube, Facebook During Olympics
• Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?
• Climbing The Charts: Which Top Creators Are Growing Watch Time Across Facebook And YouTube?
• Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows (Report)
• Discovery/Warner Merger Makes Conglomerate With As Many As 150 Million Unique Viewers In U.S.