Data

• Podcasters are making hundreds of millions of dollars on Patreon
• It’s not just the kids. Half of American adults want to be influencers.

  It turns out they want to be content creators, too. A new study from influencer marketing agency IZEA found that 54% of people in the U.S. ages 18 to 60 would quit their jobs if they could make a living as a full-time content creator.

  
• Kai Cenat was Twitch’s top streamer in 2023

  Twitch has had its ups and downs this year. It got a new CEO, one who's putting in a lot more face time with creators, and it's made some long-asked-for improvements, like introducing more discoverability features and relaxing its simulcast rules. But it's also made baffling policy decisions that upset streamers and drove measurable traffic to burgeoning competitors like Kick.

  
• YouTube is still teens’ top social media site–and that popularity translates to sales

  According to a study of 1,453 13- to 17-year-olds, 90% of teens say they use YouTube. 70% of those users said they use it daily and 16% of them said they're on the site "almost constantly."

  
• TikTok’s first concert was its biggest livestream yet
• 34% of young adult readers find their next page-turner on YouTube
• This database helps content creators find managers
• Twitch’s daily watch time is going up
• “The Kai ‘N Speed Show” debuts to 133,000 viewers
• Fake animal rescues are still rampant on YouTube, TikTok, Facebook, and Instagram (Study)
• If you know a teenager, there’s a 95% chance they use YouTube
• More and more people are turning to TikTok for news