Industry

• Nielsen Launches Twitter-Based Metric; Will It Affect Web Content?
• InstaTube? Quickly Share Your Videos With New YouTube Capture App

  YouTube has released the YouTube Capture App, which is modeled after Instagram and its ability to instantly share moments on social media.

  
• Machinima Lays Off 10% Of Employees To Streamline Production

  Machinima has laid off around 20 employees as it streamlines its production team. Debbie Menin has been hired as a Partner Development exec.

  
• Sports Dominate YouTube’s Most Viewed Ads Of 2012

  Ad agency Think With Google has released a list of the 20 most viewed ads on YouTube over the past year. Sports & Old Spice were big winners

  
• Ray William Johnson Sees 130% Subscriber Increase After Maker Feud
• How The Budget Of A $636,010 Web Series Breaks Down
• Next Up In NextUp: YouTube Giving Money To How-To Videos
• Partner Up! YouTube NextUp’s New Theme Is Creator Collaborations
• Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad
• YouTube Creator Playbook’s Third Edition Focuses On Engagement
• Fullscreen To Spend A Cool Million On Marketing For Smaller Channels
• ‘Ugly Betty’ Star Michael Urie, $1000 Prize Headline Tubefilter Meetup