advertising

• Online Video Advertisers To Spend $667 Million In 2013 on Real-Time Bidding
• Activision’s ‘Black Ops 2’ Trailers Most Viewed Of The Year

  Activion's trailers for 'Black Ops 2' were the most viewed trailers of 2012, ahead of 'Dark Knight Rises', according to Think With Google.

  
• Sports Dominate YouTube’s Most Viewed Ads Of 2012

  Ad agency Think With Google has released a list of the 20 most viewed ads on YouTube over the past year. Sports & Old Spice were big winners

  
• Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad

  A study by TubeMogul has revealed that users who sit through an entire pre-roll ad are 12.2% more likely to associate the ad with the brand.

  
• Fullscreen To Spend A Cool Million On Marketing For Smaller Channels
• TED And YouTube Present Another Year Of ‘Ads Worth Spreading’
• 9 Lessons From the Epic Wins and Epic Fails of a Creative Ad Agency
• Has YouTube Figured Out How to Make Money on Mobile Advertising?
• ‘Bourne Legacy’ Advertises on ‘Bourne Legacy’ on YouTube
• YouTube Wants to Share its $200 Million Marketing Budget With You
• YouTube Head of Operations: “Thousands of YouTubers Make Six Figures a Year”
• Mark Your Calendars: Date Set for 2013 Digital Content NewFronts