Robert Kyncl, Global Head of Content at YouTube, announced In New York City at the YouTube Brandcast earlier this year his company would commit $200 million towards marketing the channels within the $100 Million YouTube Originals Initiative across the YouTube and Goolgle Display Networks.
Danielle Tiedt, CMO and Vice President of Marketing at YouTube, announced in Anaheim at VidCon’s Industry Day earlier this week her company is offering any individual with a YouTube channel and the ability to tell a compelling story in a short timeframe the opportunity to receive a portion of that nine-figure marketing budget.
Submit Your Trailer is a brand new project from the world’s largest video sharing site that solicits YouTubers to do exactly what the title of the project suggests.
“We’re experimenting with new and better ways to help you build the biggest and most engaged audience in the world,” reads the website. “Submit your eligible trailer and you may have a chance to be promoted on the Google Display Network, which includes YouTube.”
To be a part of the program, you only need to abide by the four following rules and then submit your video to the Submit Your Trailer YouTube page:
- Shoot and edit a trailer advertising your YouTube channel.
- Keep the trailer to 30 seconds or less.
- Follow our community guidelines, copyright policies, and terms and conditions.
- Get inspired. Here are two great example trailers. For additional best practices, click here.
So get shooting and submitting and YouTube could help you market your way to a shiny 24-karat gold Play Button in the near future. And if you’re need of some inspiration, check out storyteller, comedian, and wig wearer Matt Koval’s self-made 15-second spot below: