Events

• “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin
• Sock Startup Bombas Says YouTube Yields More First-Time Orders Than Any Other Ad Platform

  Six-year-old sock retailer Bombas, which donates one pair of socks to someone in need for every pair that's sold, focuses the majority of its ad budget on linear television, says CMO Kate Huyett.

  
• More Than 250 Million Hours Of YouTube Content Are Watched On TV Screens Every Single Day

  YouTube’s NewFronts presentation (aka YouTube Brandcast) saw the platform drop tons of news about its original programming, including partnerships with top creators.

  
• At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland

  YouTube’s upcoming Originals -- including its first-ever interactive Original -- will star native creators Markiplier (23.7 million subscribers) and Dude Perfect (41.5 million subscribers), the platform announced during its NewFronts presentation this evening.

  
• Target Unveils Rebranded In-House Media Agency ‘Roundel’ At Inaugural NewFronts Outing
• Target Names Digital Vet Karyn Spencer Director Of Talent Partnerships And Influence Marketing (Exclusive)
• Altruistic Creator Jay Shetty Pacts With Ellen Digital Network For “Snackable” Motivation
• Vudu Announces ‘Blue’s Clues’ Remake, Studio71 Film ‘Adventure Force 5’
• As Brand Safety Concerns Mount, Vice Denounces Keyword Blacklists For Restricting Diversity
• Verizon Media Unveils Augmented Reality News Partner Program, 5G Tech At NewFronts
• Condé Nast Taps Joe Sugg For New YouTube Series, To Launch Sports-Themed ‘GQ’ Channel
• BBC Expanding News Coverage With Interactive Video, Audio Articles, And New Verticals