NewFronts

• Freddie Wong, Gary Vaynerchuk, Anna Faris Join Lineup For IAB’s Inaugural NewFronts West
• Snap, Viacom Digital Studios, YouTube’s FameBit To Headline Inaugural NewFronts West

  The International Advertising Bureau (IAB) trimmed its formerly long-running New York NewFronts event from one week to two in February, and consequently announced the launch of a Los Angeles offshoot, NewFronts West.

  
• Streamys To Distribute 6 ‘Brand’ Awards At Inaugural NewFronts West

  On Oct. 9 -- the second and final day of the Los Angeles-based NewFronts -- a Streamys 'Brand Awards' ceremony will recognize accomplishments in branded content and social advertising.

  
• Insights: “Short And Safe” Is The Marketing Mantra In A Post-Backlash NewFronts

  With 2018’s New York NewFronts safely put to bed, a couple of trends are coming into focus. Namely, short-form video and "safe" programming are a priority for publishers, distributors, and content creators alike.

  
• The West Coast Portion Of The 2018 NewFronts Is Set For October 9-10
• Vice To Launch Award Show Celebrating “People Changing The World”
• YouTube Announces New Ad-Supported Originals From Stars Like Will Smith, Priyanka Chopra
• Seeker’s New Space Channel Headlines Group Nine Media’s Slate Of Fresh Content
• Oath’s New Programs For AOL And Yahoo Include A Daily Morning Show Based Off The ‘Build’ Series
• Conde Nast Entertainment Is Launching Individual OTT Channels For Brands Like Wired
• Studio71 To Expand Content Slate, Including Three New Shows For Fine Brothers Entertainment
• YouTube Exec Says Three-Month-Old Brand Safety Measures Have Been “99% Effective”