Twitter

• Twitter Users To Lose Tens Of Millions Of Followers After Company Excludes ‘Locked’ Accounts
• Twitter’s Creator Ads Are Working, Study Finds Users’ Purchase Intent Rises By 88%

  Twitter recently conducted a study with MAGNA at IPG Media Lab, surveying Twitter creators in the US and UK and consumers who use Twitter in the US. The study found that purchase intent goes way up with ads posted by creators as opposed to those posted directly by brands.

  
• Twitter’s Top Live Video Exec Exits Amid Organizational Restructuring

  Twitter has reshuffled its live video organization in order to place a bigger focus on regional development. Todd Swindler will leave the company.

  
• Gen-Z Content Studio Brat Adds Three New Partners From Founders’ Pasts

  Brat, a teen/Gen-Z focused digital studio, announced that is three, new partners joining founders Rob Fishman and Darren Lachtman. Two of them worked with the founders at their former company Niche, which Twitter acquired in 2015.

  
• Twitter To Double Video Output In 2018, Including Pacts With NBCUniversal, Disney, Viacom
• Twitter’s Niche Moves Into Non-Branded Content With Josh Peck, Miel Bredouw, More
• Twitter To Air Weekly MLB Games In Renewed Streaming Pact
• Twitter’s Timestamps Will Let Users Highlight Specific Moments In Live Streaming Videos
• Insights: Can Twitter, Facebook and Google Evolve Fast Enough to Extract Us from The Mess They’ve Made?
• Christine Sydelko, Munroe Bergdorf, Tom Harlock To Headline Niche’s Third Annual ‘Creator Day’
• Vine 2 Posts First Tweet, Takes Input From Past Vine Users
• Trapped On A Desert Island? Teens Would Miss Snapchat Most