Twitter

• Insights: Purging – It’s Not Just For Twitter Anymore (Or At Least It Shouldn’t Be)
• Twitter Users To Lose Tens Of Millions Of Followers After Company Excludes ‘Locked’ Accounts

  The company said that the move is part of an “ongoing and global effort to build trust and encourage healthy conversation,” and to ensure that follower counts are “meaningful and accurate.”

  
• Twitter’s Creator Ads Are Working, Study Finds Users’ Purchase Intent Rises By 88%

  Twitter recently conducted a study with MAGNA at IPG Media Lab, surveying Twitter creators in the US and UK and consumers who use Twitter in the US. The study found that purchase intent goes way up with ads posted by creators as opposed to those posted directly by brands.

  
• Twitter’s Top Live Video Exec Exits Amid Organizational Restructuring

  Twitter has reshuffled its live video organization in order to place a bigger focus on regional development. Todd Swindler will leave the company.

  
• Gen-Z Content Studio Brat Adds Three New Partners From Founders’ Pasts
• Twitter To Double Video Output In 2018, Including Pacts With NBCUniversal, Disney, Viacom
• Twitter’s Niche Moves Into Non-Branded Content With Josh Peck, Miel Bredouw, More
• Twitter To Air Weekly MLB Games In Renewed Streaming Pact
• Twitter’s Timestamps Will Let Users Highlight Specific Moments In Live Streaming Videos
• Insights: Can Twitter, Facebook and Google Evolve Fast Enough to Extract Us from The Mess They’ve Made?
• Christine Sydelko, Munroe Bergdorf, Tom Harlock To Headline Niche’s Third Annual ‘Creator Day’
• Vine 2 Posts First Tweet, Takes Input From Past Vine Users