Channels

• Dig acoustic covers? YouTube Music now spins up other versions of the song you’re listening to.
• Twitter, seeking more bang from Blue, hikes the price to $4.99

  Twitter Blue was introduced in June 2021, and offers a small set of perks for subscribers.

  
• YouTube creators can now turn old VODs into new Shorts

  YouTube says its newest Shorts feature will “bring fresh life” to creators’ “classic content.”

  
• “Running Up That Hill” streams boosted 9000% after ‘Stranger Things’ shining moment

  In a statement, Bush said she felt the song was being given “a whole new lease of life by the young fans who love the show—I love it too!”

  
• YouTube records $7.34 billion in quarterly ad revenue, falls short of projections
• Facebook’s splitting ad revenue with creators who use licensed songs
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 07/24/2022
• The YouTube Shorts Drive-Thru at VidCon was a hit. Here’s how the Shorts Marketing team pulled it off.
• Twitter lost money last quarter–and it’s blaming Elon Musk
• Meet YouTube’s new Creator Liaison
• Netflix lost a million subscribers in Q2–but that’s a million fewer than expected
• Google said Instagram was cutting into its Search and Maps traffic. Now Instagram’s debuting a searchable map.