YouTube has found its new Creator Liaison.
Rene Ritchie, a full-time tech-focused YouTuber with 328,000 subscribers and more than 50 million views, will step into the position Matt Koval vacated this past February.
Ritchie—who worked as editorial director at Mobile Nations and director of product marketing at Sand Technology before becoming a full-time creator in 2020—announced his hiring with a short video featuring over two dozen YouTube creators.
Subscribe for daily Tubefilter Top Stories
“I’m the person who advocates for creators inside of YouTube to help them better understand us and empathize with us, but also to help creators better understand YouTube and everything it has to offer,” Ritchie says in the video. “Now I get to spend the vast majority of my time helping creators at a scale that I just never dreamt possible before.”
Koval also has a significant part in the intro, helping Ritchie explain that he wants to connect YouTube with creators through everything from social media to collabs to newsletters to podcasts and town halls.
“Everything is on the table,” Ritchie says.
YouTubers like MrBeast, iJustine, Jenna Ezerik, and MKBHD pop in throughout the video to note that in his new role, Ritchie intends to address things like comment spam and scams, burnout and stress, transparency and “replacing the word ‘algorithm’ with ‘audience.’”
“Now, obviously I can’t do individual creator support, but the incredible Team YouTube is totally there for you on that,” Ritchie explains. “What I can and will do is be looking at everything on the platform level.”
Ritchie says he can be reached at his dedicated Twitter account @YouTubeLiaison.
Ritchie is based in Montreal, Canada.