TikTok

• TikTok’s subscriptions are going live on a few accounts soon
• Is TikTok looking to push into gaming?

  According to a report in Reuters, TikTok is testing video games in Vietnam. In the U.S., it has partnered with publisher Zynga.

  
• TikTok is starting to look more like a record label

  TikTok parent company Bytedance is looking to hire A&R execs to improve music platform SoundOn and function more like a record label.

  
• TikTok is replacing its Discover tab with Friends

  
• TikTok is finally splitting ad revenue with (some) creators
• TikTok adds a LinkedIn-like “profile views” feature
• TikTok doesn’t want to be called a social media platform. Can it prove it isn’t one?
• The Biden Administration’s latest TikTok venture is part of a “six-figure” influencer marketing campaign
• TikTok is adding a dislike button to boo spammy comments
• Ahead of the midterm elections, President Biden is looking to drum up support on TikTok
• TikTok has commissioned a musical about TikTok
• TikTok’s launching a “university” that gives creative agencies the inside scoop