Branded Entertainment

• Snapple Turns To Vine As Part Of ‘Re-enFACTments’ Brand Campaign
• Kurt Hugo Schneider Plays Coke Bottles, Will Make You Say ‘Ahh’

  As part of Coca-Cola's 'The AHH Effect' campaign, Kurt Hugo Schneider covered 'Little Talks' by of Monsters and Men with coke bottles.

  
• Toyota Donating A Million Meals Thanks To YouTube Publicity Stunt

  Toyota is donating more than a million meals to the New York Food Bank thanks to a branded video publicity stunt titled 'Meals Per Hour'.

  
• Infographic Shows How User-Generated Content Is A Brand’s Best Friend

  A ZEFR infographic shows how user-generated content that mentions specific products can be a better tool for brands than official videos.

  
• Peter Chernin & AT&T’s ‘Summer Break’ Is A Reality Show For The Social Media Age
• DeStorm And iJustine Saving The Children With Charity Competition
• Acura To Be Exclusive Sponsors For Season 2 Of Seinfeld’s Web Series
• ‘The Sub’ Pairs Miller64, Terrell Owens, And Intramural Sports
• Seeking Internet Foothold, AT&T Dives Into The Hulu Sweepstakes
• Heineken Reality Series Is ‘Survivorman’ For The Common Man
• DirecTV Reportedly Makes $1 Billion Bid For Hulu
• Adam DeVine Shaves His Way Into The ‘Dude House’ On Funny Or Die