Branded Entertainment

• Infographic Shows How User-Generated Content Is A Brand’s Best Friend
• Peter Chernin & AT&T’s ‘Summer Break’ Is A Reality Show For The Social Media Age

  Peter Chernin is launching a transmedia reality series sponsored by AT&T that will follow the lives of 9 post-high-school teens.

  
• DeStorm And iJustine Saving The Children With Charity Competition

  DeStorm and iJustine are participating in a social auction for Samsung's Hope for Children gala. What's Trending will live stream the event.

  
• Acura To Be Exclusive Sponsors For Season 2 Of Seinfeld’s Web Series

  The Acura MDX will be the exclusive sponsor of the second season of Jerry Seinfeld's Crackle web series, 'Comedians In Cars Getting Coffee'.

  
• ‘The Sub’ Pairs Miller64, Terrell Owens, And Intramural Sports
• Seeking Internet Foothold, AT&T Dives Into The Hulu Sweepstakes
• Heineken Reality Series Is ‘Survivorman’ For The Common Man
• DirecTV Reportedly Makes $1 Billion Bid For Hulu
• Adam DeVine Shaves His Way Into The ‘Dude House’ On Funny Or Die
• YouTube Rolls Out Shoppable Videos Through Tresemme
• Dr Pepper Spices Up Talent Search With Help From Michael Buckley
• YouTube’s Top 500 Brands Pushing Creativity, Bite-Sized Videos