YouTube musical sensation, Streamy Award-nominee, and object of many a teenager’s affection Kurt Hugo Schneider just added another instrument to his repertoire. Coca-Cola.

The 24-year-old recently banged out a cover of Little Talks by Iceland’s most famous indie band Of Monsters and Men on a series of Coke receptacles filled to varying degrees of fullness with John Pemberton’s now world famous secret recipe. Schneider and his Coca-Cola paraphernalia are accompanied by a beatboxing cellist in the one-take music video that’s mean to make you say ahh.

The piece of branded entertainment is one of 61 pieces of bite-sized, numbered content that comprise Coca-Cola’s The AHH Effect digital campaign. Flash games, animated gifs, polar bears, and other kinds of moving pictures accompany Schneider’s music video, each with their own cleverly unique AHH-inspired URL (where the number of ‘H’s in ‘’ correspond to whatever number the piece of content is of the 61).

Produced together with Alloy Digital, Schneider’s The Sounds of AHH is #21 and will be joined in the AHH campaign by another of his music videos – a cover of a Calvin Harris song – later this summer.

Check out the video above. After watching you’ll either want to grab an ice cold Coca-Cola or buy the world a home and furnish it with love and grow apple trees and honeybees and snow white turtle doves, neither of which is a bad option.

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