Branded Entertainment

• YouTube Rolls Out Shoppable Videos Through Tresemme
• Dr Pepper Spices Up Talent Search With Help From Michael Buckley

  Michael Buckley has appeared in a video where he discusses his love of Diet Dr Pepper as part of the soft drink's /1 talent search campaign.

  
• YouTube’s Top 500 Brands Pushing Creativity, Bite-Sized Videos

  Outrigger and Openslate have released a report on the top 500 brand YouTube channels. Red Bull and Google lead; education is an outlier.

  
• Five Subway Fresh Artists Debut Work With Help Of My Damn Channel

  My Damn Channel has distributed the entries for the Subway Fresh Artists series, which had five filmmakers debuting branded efforts at SXSW.

  
• Tongal Partners With GE, Spends $1 Million Total On Freelance Creators
• LEGO Becomes Fully Animated For Nintendo Game Tie-In
• Exciting, Funny Grey Poupon Ad Hits YouTube
• Neil Gaiman Invites Fans To Make A Calendar With Him
• Toyota, Budweiser Super Bowl Ads Win On The Internet
• Watch The Five Contestants For Doritos’ ‘Crash The Super Bowl’
• YouTube Beauty Gurus and Brands Answer Questions on VYou
• Panasonic Souping Up Digital TV Options, CEO Says At CES