Branded Entertainment

• Maker Studios and Macy’s Team Up To Search For ‘The Next Style Star’
• How The Fine Bros. And Friskies Won April Fool’s Day

  'Cats React To Viral Videos' is a great extension of The Fine Bros.' franchise and fits perfectly in with Friskies.

  
• ‘Geek & Sundry’ Brings Video Games To Life With ‘Unplugged’

  Ashly Burch hosts 'Unplugged', a Geek & Sundry web series sponsored by Microsoft that brings games like 'League of Legends' to real life.

  
• YouTube Creates A Separate ‘Creator Playbook’ Just For Brands

  YouTube has released a new version of its Creator Playbook that provides tips and best practices for brands that make videos on the site.

  
• Kurt Hugo Schneider’s Great Video For Buick Was Shot In One Take
• Quizno’s Brilliantly Mashes Up ‘Game Of Thrones’ And ‘House Of Cards’
• Branded Videos Received 8.3 Billion Views In 2013
• Revision3’s Charitable New Series Is Essentially ‘Pimp My Subaru’
• Smosh Battles Top YouTube Creators For Hot Pockets Glory
• H&R Block Uses YouTube Stars To Get Young People Excited About Taxes
• Subway Turns Filmmakers Into “Fresh Artists” For Fourth Year In A Row
• Grace Helbig Gets Branded As The Queen Of St. Ives