Branded Entertainment

• Through Collective Digital Studio, Purina Will Think Like A YouTuber
• Pepsi Launches Digital Studio In Attempt To Become The Next Red Bull

  Pepsi launched the Creators League, a digital studio that will create branded content like Beats of the Beautiful Game and emulate Red Bull.

  
• ‘Summer With Cimorelli’ At The Center Of Subway’s Online Video Plans

  A capella group Cimorelli stars in 'Summer With Cimorelli', a musical web series that is part of Subway's branded online video initiative.

  
• The Fine Bros Use Kids React To Promote AMC Show About Old Computers

  The Fine Bros have used a 'Kids React' episode about old computers as a branded video to promote the upcoming AMC show 'Halt and Catch Fire'

  
• Nintendo To Launch Affiliate Program To Share Revenue With YouTubers
• What’s Trending And Ford Offering Chance To Perform At Bonnaroo
• Rhett And Link, Dude Perfect Show Off Marketing Potential Of YouTubers
• Walking The Online Video Tightrope: Protecting Talent While Taking Ad Dollars
• The Branded Entertainment Network Aims To Assist Product Placement
• ‘World Of Warcraft’ Rides Choppers To Web Series Success
• Ken Block Plays Gymkhana Soccer Against Neymar In Video For Castrol
• Top 500 Brands On YouTube Get 722 Million Views A Month