Branded Entertainment

• Sam Pepper Texts His Dog In New Series From Purina’s Petcentric
• The ‘Action Movie Kid’ Dives Into A Toys R Us Ad Campaign

  'Action Movie Kid' creator Daniel Hashimoto will create some branded spots for Toys R Us. His son James will star in a few of the spots.

  
• Honda’s $50 Million Music Channel Has Just 50,000 YouTube Views

  Two months after its launch, $50 million branded music video channel Honda Stage has accrued just 50,000 views across just eight videos.

  
• Target Enlists Pop-Rockers 5 Seconds Of Summer For Branded Video

  Target teamed up with 5 Seconds of Summer for a branded video in which the Aussie band attempts to sell its album to middle-aged shoppers.

  
• Report: Chernin Group, AT&T Buy Majority Stake In Fullscreen
• Rhett And Link Go On Vacation In A Branded Music Video Masterstroke
• Todrick Hall Kicks Off Target’s ‘Best Year Ever’ In The Dorm Room
• Royal Caribbean Shifts Some Of Its TV Budget To AwesomenessTV
• Consumer Electronics Videos Have Drawn 18.9 Billion YouTube Views
• Third Year Of Friskies’ Cat Video Awards Will Feature YouTuber Judges
• Funny Or Die Turns Branded Video Into Fiat-Sponsored Web Series
• Can Honda’s $50 Million YouTube Channel Revolutionize Online Video?