Branded Entertainment

• Target Enlists Pop-Rockers 5 Seconds Of Summer For Branded Video
• Report: Chernin Group, AT&T Buy Majority Stake In Fullscreen

  Otter Media, a joint venture between AT&T and The Chernin Group, will buy a majority stake in Fullscreen, which is valued at ~$250 million.

  
• Rhett And Link Go On Vacation In A Branded Music Video Masterstroke

  Rhett and Link's new music video is called 'I'm On Vacation'. It's part of Choice Hotels' #VacayGoneCrayCray brand campaign and it's great.

  
• Todrick Hall Kicks Off Target’s ‘Best Year Ever’ In The Dorm Room

  Target enlisted Todrick Hall, Anneorshine, Mikey Bolts, and iHasCupquake for a branded back-to-school web series titled 'Best Year Ever'.

  
• Royal Caribbean Shifts Some Of Its TV Budget To AwesomenessTV
• Consumer Electronics Videos Have Drawn 18.9 Billion YouTube Views
• Third Year Of Friskies’ Cat Video Awards Will Feature YouTuber Judges
• Funny Or Die Turns Branded Video Into Fiat-Sponsored Web Series
• Can Honda’s $50 Million YouTube Channel Revolutionize Online Video?
• Through Collective Digital Studio, Purina Will Think Like A YouTuber
• Pepsi Launches Digital Studio In Attempt To Become The Next Red Bull
• ‘Summer With Cimorelli’ At The Center Of Subway’s Online Video Plans