Kurt Hugo Schneider is no stranger to branded content, but his latest sponsored video might be his best yet. The multi-talented musician/producer/YouTuber has released a new beat using nothing but a bunch of basketballs and a Buick.
Schneider shot the video in one take, enlisting a troupe of eleven “basketball dribblers” to rhythmically bounce balls and slam car doors while he revs the engine of a shiny new Buick. Come for the solid beat and stay for the neat dribbling tricks.
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The video has received more than 200,000 views in the first three days after its release, joining a trend of viral videos shot in one take. Previously, Pomplamoose made it to the YouTube Spotlight channel with a one-take cover of several Pharrell songs.
The video also represents Schneider’s first video on his own channel in seven weeks. He previously released a love medley in time for Valentine’s Day, but his latest video is much funkier. I only wish Buick had also called in one of Schneider’s many collaborators to sing something on top of it.