Branded Entertainment

• Samsung Shuttering Milk Video Service On November 20
• Woven Digital, Honda Launch UPROXX Original Series About Burgeoning Music Talent

  Woven Digital and Honda launched the musician-focused 'Uncharted: Power of Dreams' on Woven’s UPROXX site and its digital outlets on September 24, 2015.

  
• ‘Star Wars,’ Coffee, And YouTube Stars Converge In Branded Campaign

  Coffee-Mate teamed up with Reach Agency and YouTube stars Toby Turner, iJustine, and Matthew Santoro to promote its new 'Star Wars'-themed bottles.

  
• Stop-Motion Animator (And Academy Award Nominee) PES Directs Branded Video For Honda

  Animator Adam "PES" Pesapane teamed up with Honda to create a branded stop-motion animation video called 'Paper' that runs through the company's history.

  
• ‘Robot Chicken’ Studio Turns ‘Madden’ Video Game Into Star-Studded Adventure
• Condé Nast Ramps Up Branded Video Unit With Two New Executive Hires
• Endemol To Launch Smasher Network, Release Pizza Hut-Sponsored ‘Legends Of Gaming’ On October 7
• YouTube, Vine Stars On Smoking Cigarettes: “It’s A Trap!”
• Ad Standards Organization Releases Sponsor, Branded Content Guidelines For Vloggers In The UK
• Samsung’s New Phones Let Owners Stream Live To YouTube
• YouTube Dance Sensation D-trix Partners With Mountain Dew For Collaboration Contest
• Honda’s Sponsorship Of Yahoo’s ‘Community’ Drove 164% Increase In Brand Recall