Branded Entertainment

• Verizon Names Upcoming Mobile-Video Service, Adds HBO Content
• At VidCon, YouTube Sets Up Dates Between Its Stars And Brands

  During this year's VidCon, YouTube matched up homegrown stars like Bethany Mota, Wong Fu Productions, and LaurDIY with brands like Maybelline and Apple.

  
• Friskies’ New Series Out To Prove ‘Life Is A Game’ Cats Play Better

  Friskies, known for hit video content like the 'Dear Kitte'n series, released its newest video project dubbed 'Life Is a Game' on July 14, 2015.

  
• Vice To Create Original Programming For Verizon’s OTT Service

  Verizon has inked a multi-year deal with digital media company Vice to bring original, exclusive content to Verizon’s OTT offering.

  
• National Geographic To Air Documentary Called ‘Generation YouTube’
• Machinima To Release New Series Based on Transformers Universe
• AwesomenessTV, PBteen To Launch DIY Series With Host Meg DeAngelis
• Hulu, Subway Launch Third Season Of ‘The 4 To 9ers’
• Made Man Channel Hosts Fiat-Branded Web Series Starring MTV’s “Big Black”
• Vine Star Zach King Has Some Fun With Sony’s Action Cam
• Barbie Joins The YouTube Vlogging Crowd With Debut Clip
• Wendy’s, Rhett & Link Live Stream Personalized Skits For Fans