Sam Gutelle

• Bretman Rock will host the first music awards show in the metaverse (and Lizzo will perform)
• Current helped MrBeast and Airrack build their careers. Now it’s looking to fund its next big star.

  At banking startup Current, Adam Hadi runs influencer markerting to create value for his brand and creators like Eric 'Airrack' Decker.

  
• The new web series ‘Mystery Incorporated’ is a cross between ‘Scooby-Doo’ and ‘Riverdale’

  'Mystery Incorporated,' which seeks funding on Indiegogo, is a fan web series that combines 'Scooby-Doo' with the CW's 'Riverdale.'

  
• UTA is beefing up its esports roster by signing top ‘Apex Legends’ and ‘Valorant’ players

  The newest signees in the esports division of talent agency UTA include Apex Legends streamer ImperialHal and Hiko of 100 Thieves.

  
• The highlight of Snap’s Partner Summit was a $230 flying camera
• Instagram users now spend 20% of their time on the app watching Reels
• Netflix will contend for Best Picture with Alejandro González Iñárritu’s next movie
• BuzzFeed arrives at the upfronts with a vertical ad format, a creator network, and plenty of new programming
• Charli D’Amelio gets into acting with starring role in ‘Home School’
• Want some fresh apparel? Just ask T-Pain and NTWRK.
• Rhett & Link try weird foods on Good Mythical Morning. Now the Food Network is getting a taste.
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 04/24/2022