James Hale

• Podcasts are commanding a $23 CPM
• YouTube wants to turn your phone into a TV remote

  On top of aiming to increase connected TV viewers’ engagement with the videos they’re watching, YouTube clearly wants to capitalize their attention.

  
• Creators On The Rise: $7,000 rent? $20 strawberries? All in the budget for Silicon Valley Girl.

  When Castro decided to quit her job for YouTube, it wasn't because she'd gone viral, or had hit a subscriber milestone. It was because making YouTube videos was the one thing she truly loved to do.

  
• TikTok’s reportedly trying to get back into India

  India banned TikTok and nearly 60 other China-based apps in June 2020, calling them a “threat to sovereignty and integrity.”

  
• TikTok is testing a distractionless “clear mode”
• Want exclusive texts from the Jonas Brothers? Scriber can make that happen.
• Spotify’s investing $100,000 in African podcasters
• Orca lets content creators make digital storefronts selling curated products–and they earn a 20% commission
• YouTube Millionaires: iAmJordi is an OG TikToker. Here’s how her tight-knit fanbase helped launch her music career.
• YouTube’s next misinformation frontier: abortion
• Creators On The Rise: Jeanelle Castro left her job to make content. YouTube Shorts turned her channel into a new career.
• YouTube Millionaires: Lizzy Capri left her dream job for YouTube. Now she has nearly 8 million subscribers.