Geoff Weiss

• BuzzFeed, Absent From NewFronts Since 2016, Returns To Tout Business Diversity, ‘Lighthouse’ Ad Product
• Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads

  At its NewFront presentation today, Snapchat unveiled a new venture called Creator Marketplace, which will enable marketers to connect with Lens creators (and eventually Snap Stars, or Snapchatters who tout verified accounts) to collaborate on ads.

  
• YouTube ‘Shorts’ Is Rolling Out To All Creators In The U.S., Will Replace ‘Explore’ Tab On App Homescreen

  YouTube confirmed today via its Creator Insider channel that TikTok competitor Shorts will roll out to all creators in the U.S. as of next week.

  
• Conde Nast Clocks 62 Million YouTube Subscribers, Unveils New Shoppable Ad Product

  At its virtual NewFront today, Conde Nast said it will bring back 75 series and introduce 50 new pilots across its portfolio of 17 video brands, including Vanity Fair (which is expanding into audio), GQ Sports (including its 2022 Super Bowl lineup), and Vogue (which is making a stated foray into the wellness space).

  
• Twitter Purchases ‘Scroll’ As It Builds Subscription Product That Will Include Ad-Free Articles
• YouTube Sets Original Docuseries With Will Smith, Alicia Keys, Migos At ‘Brandcast Delivered’
• At Inaugural NewFront, Amazon Reports 120 Million Monthly Viewers Of Ad-Supported Video Content
• Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated
• VidCon Names Nicole Leo Director Of Creator Partnerships, Promotes 4 Staffers
• Verizon Selling Yahoo And AOL To Private Equity Firm Apollo Funds For $5 Billion
• Snapchat Says 53% Of Its ‘Snap Originals’ Are Fronted BY BIPOC Or LGBTQ+ Leads
• Jeff Wittek’s Patreon Account Gets 37,000 Supporters In 10 Days With Docuseries Rollout. That‘s At Least $2.2 Million In Annual Revenue.