Geoff Weiss

• Digital Brand Architects Forays Into Food, Signing Giade De Laurentiis, The Defined Dish, More
• Wengie To Launch ‘Whimsical’ Toy Line At Target Stores Nationwide

  Wengie, the massive YouTuber and K-pop star, is building her burgeoning empire with the launch of a toy line dubbed Whimsical By Wengie.

  
• Prestige Beauty Brand Il Makiage Taps Carli Bybel For Galaxy-Themed Lip Collab

  Il Makiage, a recently-relaunched direct-to-consumer beauty brand that is making influencers a key part of its vision, has announced a collaboration with YouTube star Carli Bybel, who counts 6.2 million subscribers.

  
• After SEC Approval, YouNow Integrates ‘Props’ Crypto Tokens Into Livestreaming Ecosystem

  Props, a cryptocurrency token founded by the makers of livestreaming platform YouNow, has been approved for use by the Securities and Exchange Commission (SEC) -- though Props holders still cannot exchange the nascent tokens for fiat currency.

  
• Lilly Singh’s NBC Talk Show To Bow Sept. 16, Names Comedy Vet John Irwin Showrunner
• With 10 Million Subscribers, U.K. Phenom Morgan Hudson To Host Two-Day ‘MorgzFest’ Fan Event
• Casey Neistat’s 368 Hits Stride With Brand Collabs, Including Ongoing Pact With Adobe
• Leading Esports Talent Firm Loaded Inks ‘Fortnite’ Star Dennis ‘Cloakzy’ Lepore
• Odell Beckham Jr. Forms Content Company To Launch His Own YouTube Channel
• HQ Trivia Turns Down New Funding Amid Layoffs, Internal Petition To Oust CEO (Report)
• Amazon Names Aussie Newcomer First ‘Lord Of The Rings’ Cast Member
• 51% Of Gen Z, Millennials Daydream About Life Without Social Media, Fullscreen Study Finds