Wengie, the massive YouTuber and K-pop star, is building her burgeoning empire with the launch of a toy line dubbed Whimsical By Wengie.
Wengie, whose pranks, life hacks, and kid-friendly slime videos have amassed a whopping 13.5 million subscribers on YouTube with more than 20 million views a month (and 25 million followers across all social platforms), will drop the line on Sunday at 1,800 Target stores nationwide. Products — which will also be available online — include body art, a glitter lava lamp, a unicorn hair kit, and a scented slime pack.
Wengie, whose real name is Wendy Ayche, has ventured into music in recent months, releasing eight singles in the span of a year. Most recently, she collaborated with Filipino pop star Iñigo Pascual on a track titled “Mr. Nice Guy” (see below). Additionally, Ayche voices one of the Powerpuff Girls on the Cartoon Network reboot.
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Target has made major strides in working with influencers in recent months. At its first-ever NewFronts presentation in May, the company named industry vet Karyn Spencer its director of talent partnerships and influence marketing — its first Los Angeles-based employee dedicated to influencer marketing. It also re-branded its in-house media company, first launched in 2016, and now named Roundel.
Wengie is represented by Rare Global and UTA.
