John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.
- How To Grow Your Brand On TikTok: Deconstructing e.l.f. Cosmetics’ Success
John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
“Under The Influence”?: A Response To THAT Ad Age Article
This past Wednesday, influencers and influencer marketers alike (myself included) went into an uproar because of an Ad Age article titled Under the Influence: The Dishonest and Wasteful Practice of Influencer Marketing.
Three Ways To Make Influencer Marketing Work For Brands This Holiday Season
An influencer activation isn’t a success unless three things happen. These three things.
- The Future Of Advertising Isn’t In The South Of France
- The Confessional: An Anonymous Interview With An Advertising Executive About The NewFronts And Digital Media
- The Confessional: A Candid, Anonymous Interview With A Manager To YouTube Stars
- The Confessional: A Candid, Anonymous Interview With One Of YouTube’s Biggest Stars
- How Brands Can Learn YouTube Marketing From Obama
- ‘Subscribe’ Is The New ‘Like’: How YouTube Is Becoming More Like Facebook