MrBeast hires VC vet to lead the company now known as Beast Industries

Big changes are coming to the internal structure of MrBeast's company. Jeffrey Housenbold, an exec best known for his work on venture…

1 week ago

Streamers on the Rise: Fitness streamer and nerdy sock enjoyer StreetGrind just had his most-viewed month on Twitch

Welcome to Streamers on the Rise, where we find streamers who are growing their channels, content, and audiences in extraordinary…

1 week ago

700,000 live viewers tune in as YouTube groups AMP, Beta Squad hold charity soccer match

Another day, another high-profile soccer match featuring YouTube celebrities. On June 2, members of the AMP and Beta Squad groups took the pitch at Selhurst Park, the home…

1 week ago

Like Nastya and Viral Nation partner with high fashion agency Ford Models

Ten-year-old YouTuber Like Nastya is headed into the fashion world thanks to a partnership between her manager Viral Nation and…

1 week ago

Creators on the Rise: Being “chronically online” helped Retro Avocado pivot when COVID crashed her industry

Welcome to Creators on the Rise, where we find and profile breakout creators who are in the midst of extraordinary…

1 week ago

EYstreem’s YouTube production company just landed a $5 million investment. What’s it gonna do with all that cash?

Jordan Barclay uploaded his first YouTube video when he was 10 years old. The one-minute and 39-second clip is a…

1 week ago

BENlabs lays off “many” staffers, appoints new CEO

Influencer marketing agency BENlabs has laid off "many" staffers and appointed a new CEO as part of a "strategic restructure,"…

2 weeks ago

YouTube employees can watch videos before they go live. That’s causing problems.

Last week, the entire contents of PlayStation's latest State of Play event, where it shares updates about games and consoles,…

2 weeks ago

Nebula scores video podcast deal with Spotify

Creator-owned streaming service Nebula has snagged a video content deal with Spotify. That deal will bring content from some of…

2 weeks ago

Top 5 Branded Videos of the Week: LazarBeam goes smurfing for his sponsors

Gaming. True crime. Family content. Tech. The top videos in our latest Weekly Brand Report touch on some of the…

2 weeks ago

PewDiePie avenged: MrBeast passes T-Series to become YouTube’s most-subscribed channel

MrBeast has reached another milestone in his impressive career on YouTube. Jimmy Donaldson now has 270 million subscribers on his primary channel. By reaching that…

2 weeks ago

Trump gets on TikTok

Former president and convicted felon Donald Trump is now on TikTok. If he heads into the 2024 election as the…

2 weeks ago