JoinBrands arrives on TikTok to facilitate influencer marketing partnerships

JoinBrands is the latest company looking to play the matchmaker between creators on TikTok and advertisers. The self-proclaimed “all-in-one influencer marketing platform” has launched an integration with TikTok’s Spark ad format.

Thanks to the partnership, JoinBrands’ corporate partners will be able to reach popular TikTok creators by turning trending videos into sponsored content. Spark ads, which TikTok debuted in 2021, add an organic element to paid influencer marketing campaigns.

In a press release, JoinBrands described itself as “Uber for influencer marketing.” Brands who use the platform can choose between multiple campaign types and select partners from among a large pool of vetted creators. Last September, just three months after JoinBrands’ launch, the platform announced that it had attracted 10,000 creators and 1,000 brands.

“By connecting brands with a vast network of qualified, vetted creators, JoinBrands makes influencer campaigns accessible and affordable for any brand, regardless of your size or budget,” JoinBrands Co-Founder Ian Sells said in a statement

. “With streamlined processes, like our new TikTok integration, and scalable content creation, brands, marketers, and agencies can now propel their influencer marketing campaigns worldwide within minutes.”

On TikTok, JoinBrands will exist alongside several other matchmakers that offer solutions for both advertisers and creators. TikTok recently jumped into influencer marketing itself by rolling out Creative Challenge, which offers prizes for users who respond to brand briefs.

JoinBrands positions itself as one of the more affordable options in that space. Brands can join the platform for free and only have to pay when their jobs are accepted. JoinBrands employs a “transparent pricing model” to ensure easy financial transactions between advertisers and creators.

Beyond TikTok, JoinBrands is also active on Instagram Reels, YouTube Shorts, and Amazon. Its presence on the last of those platforms could be key: Amazon’s TikTok-style shopping feed, Inspire, rolled out for all users earlier this year.