Creator Authority is a new influencer marketing agency that is connecting brands to the rising community of creators on LinkedIn.
influencer marketing
- John Deere is searching for a “Chief Tractor Officer” who will run its TikTok account
-
A new “LinkedIn influencer marketing company” is connecting professional creators to brands
-
Creators become celebrities: 92% of advertisers consider creator content to be “premium”
Think With Google published a study from the IAB and TalkShoppe. 92% of advertisers said they consider creator content to be "premium".
-
Influencer agencies Ensemble Digital Studios and 2 Social Co. merge to form a Creator Society
Creator Society is a new influencer agency born out of a merger between Larry Shapiro's Ensemble Digital Studios and 2 Social Co.
- Marriott’s Bonvoy loyalty program assembles “TikTok Travel Tribe” to offer tips from influencers
- Does TikTok’s “girl math” trend still have legs? Pizza Hut and Anna Sitar are betting on it.
- One month after TikTok Shop’s U.S. introduction, sales are growing — but so are complaints
- 28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.
- Viral Nation’s new analytics platform helps brands unlock “the future of the creator economy”
- On TikTok, sponsored post engagement rates are outpacing YouTube and Instagram
- 16 Handles sees “double digit” sales growth one year after giving Danny Duncan a stake
- With influencer campaigns on TikTok, big oil companies “alter their perception in the public eye”
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024
- William Osman’s STEM convention Open Sauce returns for second year, will feature 150 content creators
- TikTok announces 18+ live streams for content that needs to be “limited to adults”
- Noah Beck talks love, life, and Iphis in first episode of new digital series ‘Marshall Will Pick You Up’
- Could TikTok could fetch a $100 billion price tag? ByteDance would have to sell to find out.