influencer marketing

• For Creator Camp, brands keep on calling. So it’s launching its own agency.
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.

  The latest raft of data characterizing the growth of the creator economy can be found in a report by the IAB.

  
• Agentio raises $40 million to build the “infrastructure” that powers the creator marketing industry

  Agentio has raised a $40 million Series B funding round as it looks to consolidate its position in the creator marketing world.

  
• In the “era of efficacy,” creator marketers are making their millions work harder

  A report from CreatorIQ shows how brands are reframing their creator relations as influencer marketing budgets continue to rise.

  
• A new platform is moving creators from paid posts to the cap table
• The “sleep stream” is an internet phenomenon — and now, the basis for a viral marketing campaign
• YouTube wants creators to share data with brands and potential advertisers
• In influencer marketing, “the days of unchecked spending are over” — and measurement is key
• At Google’s NewFronts pitch, execs explain how YouTube helps brands find “the perfect match”
• Promotion for ‘A Minecraft Movie’ hasn’t featured many creators. Enter Quackity.
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year