influencer marketing

• Best Buy will make creator storefronts its new points of sale
• ShopMy cashes in on influencer campaigns, affiliate marketing with $77.5 million funding round

  ShopMy is using its connections to the influencer marketing industry to raise a $77.5 million Series B for its affiliate links.

  
• Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem?

  After MegaLag exposed Honey's shady affiliate link practices, the reverberations are spreading across the influencer marketing industry.

  
• YouTube ad matchmaker Agentio eyes brand safety with $12 million Series A round

  Agentio, a matchmaking service that connects creators and brands on YouTube, has raised a $12 million Series A funding round.

  
• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• Influencer marketing firms unite as gen.video acquires Bounty
• Creators still have to fight for fair pay and treatment in brand deals. Word on the Block is here to advocate for them.
• Mikayla Nogueira’s product launch was huge. Her restock stunt was nearly as big.
• Dunkin’s all in on creator collabs with Nick DiGiovanni’s new four-drink menu
• Publicis invests $500 million in creator-led marketing with acquisition of Influential
• It’s not just the kids. Half of American adults want to be influencers.
• Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.