influencer marketing

• John Deere is searching for a “Chief Tractor Officer” who will run its TikTok account
• A new “LinkedIn influencer marketing company” is connecting professional creators to brands

  Creator Authority is a new influencer marketing agency that is connecting brands to the rising community of creators on LinkedIn.

  
• Creators become celebrities: 92% of advertisers consider creator content to be “premium”

  Think With Google published a study from the IAB and TalkShoppe. 92% of advertisers said they consider creator content to be "premium".

  
• Influencer agencies Ensemble Digital Studios and 2 Social Co. merge to form a Creator Society

  Creator Society is a new influencer agency born out of a merger between Larry Shapiro's Ensemble Digital Studios and 2 Social Co.

  
• Marriott’s Bonvoy loyalty program assembles “TikTok Travel Tribe” to offer tips from influencers
• Does TikTok’s “girl math” trend still have legs? Pizza Hut and Anna Sitar are betting on it.
• One month after TikTok Shop’s U.S. introduction, sales are growing — but so are complaints
• 28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.
• Viral Nation’s new analytics platform helps brands unlock “the future of the creator economy”
• On TikTok, sponsored post engagement rates are outpacing YouTube and Instagram
• 16 Handles sees “double digit” sales growth one year after giving Danny Duncan a stake
• With influencer campaigns on TikTok, big oil companies “alter their perception in the public eye”