FYI, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts. We’re everywhere else, too. Just go to CreatorUpload.com.
At YouTube Brandcast–from the Lincoln Center in New York City and in front of 1,000 or so advertisers, marketers, creators, and peers–Google’s President of Americas and Global Partners Sean Downey announced 30-second, non-skippable ads were coming to YouTube on connected TVs.
The crowd audibly gasped before cheering.
It was the second most raucous moment of the evening. (The first was when YouTube’s Chief Business Officer Mary Ellen Coe announced all the attendees would be getting a free subscription to NFL Sunday Ticket.) I think it’s indicative of at least two main things:
Here are a couple more examples to illustrate that second one.
So everything old is new again and time is a circle and unskippable ad-supported television on your TV is one again an appealing way to consume content after years of no-ad-subscription services in your living room being the meta.
Welcome to the future of entertainment. It’s a lean-back of experience of watching whatever you want with some built-in bathroom breaks. And my co-host Lauren Schnipper and I talk all this and more in the latest installment of Creator Upload. Subscribe on Apple Podcasts or whenever you listen. You’re gonna dig it.
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