The YouTube Shorts blooper reel isn’t just for laughs. It’s also a promotional campaign.

For as long as YouTube has existed, “fails” have been one of its top categories. Even channels that showcase incredible athletic achievements get more views when they share their mistakes.

To promote its micro-video platform, YouTube is putting together a supercut of the best goofs its community can offer. It is currently accepting submissions for #MyBloopers, an outtake reel that will bring some laughs to YouTube Shorts.

YouTube introduced #MyBloopers with a brief vertical video. “Look through your drafts to share your outtakes or parody your favorite creators’ Shorts by tapping ‘use this sound,'” reads the video’s description. “Don’t forget to tag #MyBloopers for a chance to be featured in the Join The Moment playlist.”

In an email, a YouTube representative said that the chosen #MyBloopers videos will be appended to the original call for submissions to create the Join the Moment playlist. To launch the campaign, YouTube Shorts partnered with four channels that have excelled on its platform: Mumuk & Eno, Shiv Sewlal, Wyatt Eiden, and Nicholas Flannery.

Those creators

represent a diverse collection of countries and categories. By uniting videomakers around the world for #MyBloopers, YouTube is teaching a lesson we’ve learned through our Top 50 charts: On Shorts, comedic content can break down cultural barriers through laughter.

#MyBloopers will provide a playlist of funny fails, but that’s only part of the campaign’s goal. YouTube is looking to educate viewers about Shorts in order to drive more traffic to its TikTok competitor. In the description of the #MyBloopers call for submissions, there are links to the Shorts homepage and an introductory video. Meanwhile, on the #MyBloopers homepage, there are detailed instructions that provide assistance for first-time Shorts uploaders.

That page references music licensing and monetization — two areas where big changes are coming to YouTube Shorts. Campaigns like #MyBloopers will help YouTube increase the size of its Shorts community ahead of its upcoming product launches. Perhaps this folio of faux pas will encourage more native uploads to YouTube’s TikTok competitor. At the very least, there will be laughs.