Spring, Linktree Integration Will Enable Creators To Add Ecommerce Stores To Bio Links

Spring, the creator commerce platform formerly known as Teespring, has partnered with Linktree — a link-in-bio service that enables creators to place all of their relevant links in one place — for a new integration.

Now, all creators with a Spring store will be able to embed a storefront containing a selection of products on their Linktree pages, which can feature any of the types of products vended by Spring, from NFTs to digital products to physical merch.

The aim of the partnership, Spring says, is to facilitate frictionless transactions and quicker paths to purchase for fans. Consumers can tender purchases without leaving Linktree, or click through to access the full Spring store.

In order to participate, creators must simply add a Spring store link to their Linktree profiles, then click ‘Show Me More’ and ‘ Show My Shop On My Linktree’ — which will display a total of six products that can be custom-selected within users’ Spring dashboards. If creators already have a Spring store on their Linktree profiles, recopying the URL to the same link will trigger the new storefront option, Spring says.

“We’re focused on giving Linktree users new avenues to convert their online audience into customers,” CEO Alex Zaccaria said in a statement. “Spring is a leader in removing barriers for creators to quickly and easily launch a high quality commerce presence, and so we’re thrilled to partner with them on the first of many initiatives to make monetization smoother for creators.”

Linktree says it has 14 million users, while Spring counts 450,000 verified creators on the platform — roughly 30 of whom have become millionaires as a result of their product sales alone, the company says.