Creator commerce platform Teespring is launching a new so-called ‘Digital Products‘ selling category that will enable creators to vend items beyond physical merchandise, including preset photo filters, ebooks, and premium content.

Teespring — which vends products from 450,000 creators and operates integrations with YouTube, TikTok, Instagram, and Twitch — says it wants to enable creators to diversify their product offerings amid a shift toward social shopping precipitated by the coronavirus pandemic, and the fact that non-apparel merch items on Teespring are on track to outsell apparel products by the end of 2021, according to the company.

“With this new architecture, we can support creators like never before, unlocking a broad spectrum of commerce and allowing them to engage with all of their fans through a variety of physical and digital products,” Teespring CEO Chris Lamontagne said in a statement. “We have seen a significant shift in how creators are selling and by 2021 we expect to see double lift in non-apparel products on the platform.”

Digital Products — which has been in testing by the likes of TikToker Bonnie RZM (who has made thousands of dollars thus far selling her presets, Teespring says) and the animated YouTube series Simon’s Cat (which is vending digital planners) — will be available to all of the roughly 450,000 creators on Teespring. Creating Digital Product listings is free, Teespring says, with no additional monthly charges or hosting fees.

The addition of Digital Products to Teespring follows its merch integration with TikTok in August. The company also recently unveiled its Brand Partnership Program, which enables creators like Alex Wassabi to print their merch on items from top brands like Nike, Champion, Puma, and Russell Athletic.

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