Jenn Im has teamed up with the Magic Kingdom.
The longtime fashion YouTuber’s clothing brand, Eggie, has launched its first collaboration with a major brand: an official Disney collection of pieces made with ’90s nostalgia in mind.
“This collection was definitely inspired by stuff I’d wear as a kid, but we’ve modernized it and matured it to make it make more sense in 2020,” Im, who has 2.78 million subscribers, explained in an upload (below) about the lineup.
Eggie, which Im launched in 2017, offers a range of women’s clothing–including items like bodysuits, crop tops, rompers, miniskirts, and hoodies–in sizes up to XL. Late last year, it launched its first YouTuber collaboration with Im’s fellow beauty creator Jessica Vu. Since then, Im said, Eggie has been developing this new collection with Disney.
“We’ve adjusted, we’ve adapted, and now it’s out, and I am so pumped,” she said. “This was just a dream collaboration for me, and it’s a collection that I feel very, very attached to.”
Eggie’s Disney line offers 15 pieces priced between $35 and $98. There are T-shirts printed with classic Mickey and Minnie ($35-$40), a blazer ($65) and skirt ($54) featuring Minnie Mouse’s signature cursive, a One Hundred and One Dalmatians-print corset ($59), and jeans ($68) featuring a pouting Mickey pocket.
The collection launches today, and can be found here on Eggie’s website.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
A decade ago, this would have been a surreal headline from The Onion, but in…
The English Premier League returns for a new season on August 21, and two days later,…
Can one of China's biggest video hosting sites compete with the titans of the Western…
A month after saying that "AI has fundamentally transformed the tech industry" to explain why…
After more than a year of Netflix treating YouTube like its own personal "farm league"…