Categories: YouTubeYouTube Kids

Most Parents Who Let Their Kids Watch YouTube Have Encountered Disturbing Videos (Study)

A new study from Pew Research Center confirms widespread concerns about young children encountering objectionable content on YouTube.

The survey found that a sweeping majority of parents — four out of five, to be exact — let their young children (aged 11 and younger) watch YouTube videos. And while this may be encouraging news for the video giant, the study also found that a majority of this group of parents — 61% — say that their kids have seen disturbing content on the platform, The Wall Street Journal reports.

The findings arrive as YouTube is also facing complaints by children’s privacy and consumer rights groups that YouTube is collecting data about and serving pertinent ads to minor viewers. Roughly 20 groups filed a complaint with the Federal Trade Commission (FTC) in April, given that the Children’s Online Privacy Protection Act (COPPA) makes it is illegal for businesses to collect information about children under age 13 without consent from their parents.

Subscribe for daily Tubefilter Top Stories

Subscribe

Google, for its part, insists that it does not allow anyone under age 13 to create a YouTube account, and that its YouTube Kids

app — expressly designed for young users — does not collect any user data. “Because YouTube is not for children,” a YouTube spokesperson told the Journal, “we’ve invested significantly in the creation of the YouTube Kids app to offer an alternative specifically designed for children.”

For the study, Pew surveyed roughly 4,600 U.S. adults last May and June — though the Journal notes that the firm did not specifically ask participants about YouTube Kids.

In addition to surveying parents, the study also uncovered some interesting tidbits about YouTube’s all-powerful algorithm: 81% of those surveyed said that they occasionally watch recommended after finishing the video that they had sought out. And the videos that YouTube recommends (which are, on average, 12 minutes and 18 seconds long) tend to be longer than the unrecommended videos (9 minutes and 31 seconds) — suggesting that YouTube’s algorithm could be working to ramp up overall watch time across the site.

Share
Published by
Geoff Weiss

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

1 day ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

1 day ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

1 day ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

1 day ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

1 day ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

2 days ago