Categories: News

Warby Parker Sets Its Sights On Anna Akana For Cat-Eye Glasses Collab

Stylish prescription glasses retailer Warby Parker, which donates a pair of glasses to someone in need for every sale, has once again looked to the digital creator circle for its latest collaboration.

After pacting with Tyler Oakley on a limited edition collection back in 2016, the company is linking up with another bespectacled vlogger: Anna Akana, who has amassed 2.4 million subscribers on the strength of her short films and pithy vlogs featuring self-help missives and social commentary.

Akana owned 10 pairs of Warby Parker frames before being approached by the company, which describes the 29-year-old as having “a plucky spirit that injects a bit of levity into everything she does, which is something we aim for every day at Warby Parker.” Akana’s collection, starting at $95 including prescriptions, officially launched yesterday. It comprises five frames — three standard glasses styles and two sunglasses

options — that includes some of Akana’s favorite existing SKUs, but with a new acetate finish, and in new shades. Given Akana’s well-documented love for cats, the collection features several cat-eye shapes in rosy hues.

Subscribe for daily Tubefilter Top Stories

Subscribe

You can check out a video created by Warby Parker to fete the collaboration and showcase the new frames below, and shop the collection right here.

“I’ve been an obsessed Warby Parker fan for several years — for good reason: they’re adorable, classy, and I always get compliments on whatever frames I’m sporting,” Akana said in a statement. “Now, anytime someone asks me where my glasses are from I can add, ‘They’re actually mine!’ — before I direct them to Warby Parker.”

Share
Published by
Geoff Weiss

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

2 days ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

2 days ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

2 days ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

2 days ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

3 days ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

3 days ago