Stylish prescription glasses retailer Warby Parker, which donates a pair of glasses to someone in need for every sale, has once again looked to the digital creator circle for its latest collaboration.
After pacting with Tyler Oakley on a limited edition collection back in 2016, the company is linking up with another bespectacled vlogger: Anna Akana, who has amassed 2.4 million subscribers on the strength of her short films and pithy vlogs featuring self-help missives and social commentary.
Akana owned 10 pairs of Warby Parker frames before being approached by the company, which describes the 29-year-old as having “a plucky spirit that injects a bit of levity into everything she does, which is something we aim for every day at Warby Parker.” Akana’s collection, starting at $95 including prescriptions, officially launched yesterday. It comprises five frames — three standard glasses styles and two sunglasses options — that includes some of Akana’s favorite existing SKUs, but with a new acetate finish, and in new shades. Given Akana’s well-documented love for cats, the collection features several cat-eye shapes in rosy hues.
You can check out a video created by Warby Parker to fete the collaboration and showcase the new frames below, and shop the collection right here.
“I’ve been an obsessed Warby Parker fan for several years — for good reason: they’re adorable, classy, and I always get compliments on whatever frames I’m sporting,” Akana said in a statement. “Now, anytime someone asks me where my glasses are from I can add, ‘They’re actually mine!’ — before I direct them to Warby Parker.”