Rooster Teeth announced today that its podcast network The Roost has partnered with Reese Witherspoon’s media company Hello Sunshine to boost women’s voices in podcasting. With The Roost, Hello Sunshine plans to produce a number of women-centered podcasts, both by developing original series and by curating a number of existing podcasts.
The first of Hello Sunshine’s new originals is My Best Breakup, announced today. My Best Breakup will be hosted by comedian Maeve Higgins, and will begin airing in October. My Best Breakup will feature women guests highlighting their most transformational breakups.
Hello Sunshine’s first podcast, How It Is, launched earlier this year, and is also entering The Roost’s fold. Hosted by actress Diane Guerrero (Orange Is the New Black), How It Is gives female guests the chance to tell their life stories. The Roost will provide strategic sales support and network representation for all of Hello Sunshine’s podcast content.
“It is a great privilege for us to welcome Hello Sunshine to The Roost network of creators,” said Alan Abdine, Rooster Teeth’s SVP of business development. “Their content is powerful, personal, vital, and engaging, and we can’t wait to support their continued growth and evolution.”
Sarah Harden, CEO of Hello Sunshine, said in a statement, “Rooster Teeth’s track record in effectively connecting brands with specific audiences makes them our perfect partner as we work together to expand the reach and influence of original and distinctive female voices in podcasting.”
The Roost launched last year, and has since partnered with major podcasts like The Last Podcast on the Left, The H3 Podcast (hosted by YouTube comedy couple Ethan and Hila Klein), and The Valleyfolk podcasts (created and hosted by the four founders of SourceFed), as well as podcasts from creators Game Grumps, Nostalgia Critic, and more.
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