BroadbandTV Unveils ‘VISO’ Platform To Help Creators Collaborate, Optimize Uploads, More

Digital network BroadbandTV is launching today a platform for creators called VISO — which translates to ‘I see’ in Latin — that will provide growth tools for its illustrious client roster, including Yousef ‘FouseyTube’ Erakat, Bart Baker, and Ethan and Hila Klein of h3h3Productions.

BroadbandTV (BBTV) previously launched a video analytics platform for creators called VISO Catalyst back in 2013 and a tip-driven web series called VISO Flipside the following year.

The just-announced VISO platform packages its various creator-driven services into a single hub comprising six major features. The VISO Community tool enables creators to connect with like-minded vloggers via a chat function, Catalyst For Chrome provides video optimization tools (with respect to titles, thumbnails, descriptions, and tags), and a tab called Big Picture will provide at-a-glance channel analytics. Addtionally, BBTV has partnered with VideoBlocks, Epidemic Sound, and Spreadshirt to help creators access millions of stock videos, tens of thousands of royalty-free songs, and their merch stores all within the VISO platform.

“With VISO, our partners have everything they need to achieve success, including tools to expand their reach with intelligent insights, attain deeper engagement with their audience, collaborate with like-minded creators, and expand their monetization opportunities.” BBTV’s VP of engineering, Mehrdad Fatourechi, said in a statement. “We remain focused on adding value to our partners at all levels and providing even more premium tools and services for creators at scale.”

Mobile-friendly VISO will be available in English, Spanish, Portuguese, French, German, Russian, and Japanese, BBTV says, to serve its global roster. The service is available to all partners. BBTV offers other platforms for creators, including VISO NOVI — which helps major media companies detects, track, and measures fan activity associated with their premium content.