Mitú, NFL Announce Partnership To Engage Latino Football Fans

Though the NFL season just ended, fan interest in America’s top sports league carries on throughout the year. In order to reach a passionate subset of its audience, the NFL has partnered with digital media company Mitú to create videos that will spotlight Latino football players.

Mitú, which reaches a bilingual community of millennial viewers in the US and Latin America, will work with the NFL to develop content that will be distributed through both brands’ respective digital channels. Videos born out of the partnership will include player profiles, comedy sketches, and inspirational stories. Along the way, Mitú and the NFL will feature top Latino athletes. In one upcoming clips, Max Garcia of the Denver Broncos (pictured above) will receive a surprise visit from his mother.

The continuing collaboration between Mitú and the NFL will build upon the two companies’ previous work. At the start of this year’s football season, Mitú published a comedy sketch in which men have tearful conversations with their spouses before meeting up to watch the game.

“It’s an honor to work with the National Football League, a sport that has deep roots in the Latino community,’ said Mitú CEO Herb Scannell in a press release. “Together we’ll share the ‘stories of us’ by using our data to inform content that connects beyond just the Latino community and among generations young and old.”

Mitú’s previous coverage of the NFL can be found on its website. Its partnership with the gridiron organization is expected to run through February.