NFL

• In the sports world, influencers are facing backlash, but no one told the NFL
• TikTok is bringing the battle for sports fan attention back to the NFL gridiron

  TikTok is expanding its partnership with the NFL ahead of the 2026 season, with the league integrated into various in-app products.

  
• YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season

  As the NFL resells football broadcasts that once went to ESPN, YouTube and Netflix are likely to both receive multi-game packages.

  
• YouTube has 20 billion reasons why creators are taking over the Super Bowl

  If you want to know why creators like MrBeast and Dhar Mann are featured so heavily at the Super Bowl, take a look at YouTube's numbers.

  
• Prediction markets like Kalshi and Polymarket are everywhere, but not at the Super Bowl
• YouTube and the NFL are bringing flag football back to the Super Bowl with team captains Druski, J. Balvin
• For some pro athletes, Twitch is becoming part of the injury rehab routine
• Athlete influencers are ready to make more money. YouTube is game.
• NFL embraces the second screen–and the engagement boost it brings
• YouTube’s NFL broadcast was a distinctive, record-breaking show, but some fans weren’t so enthused
• YouTube is turning the NFL’s opening night into a creator collab
• Want to know why ESPN hired Katie Feeney? Count the views.