NFL

• YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season
• YouTube has 20 billion reasons why creators are taking over the Super Bowl

  If you want to know why creators like MrBeast and Dhar Mann are featured so heavily at the Super Bowl, take a look at YouTube's numbers.

  
• Prediction markets like Kalshi and Polymarket are everywhere, but not at the Super Bowl

  The Super Bowl will continue the NFL's season-long ban on ads for prediction markets like Polymarket and Kalshi.

  
• YouTube and the NFL are bringing flag football back to the Super Bowl with team captains Druski, J. Balvin

  Druski and J. Balvin will be team captains for an NFL-aligned flag football game that will precede Super Bowl LX.

  
• For some pro athletes, Twitch is becoming part of the injury rehab routine
• Athlete influencers are ready to make more money. YouTube is game.
• NFL embraces the second screen–and the engagement boost it brings
• YouTube’s NFL broadcast was a distinctive, record-breaking show, but some fans weren’t so enthused
• YouTube is turning the NFL’s opening night into a creator collab
• Want to know why ESPN hired Katie Feeney? Count the views.
• Here are the six questions we have about YouTube’s exclusive NFL broadcast deal
• After Sunday Ticket success, YouTube wants exclusive NFL broadcasts of its own