NFL

• February is a big month for influencer sports: Creators are balling out with NBA and NFL stars
• NFL doubles down on creator spotlights with a Kai Cenat vs IShowSpeed Super Bowl pre-game

  In an announcement video, NFL Commissioner Roger Goodell (who showed up to speak at YouTube's Brandcast in 2023, btw) rings up IShowSpeed.

  
• YouTube cozies closer to the NFL, replacing TikTok as Super Bowl tailgate sponsor

  It'll produce the two-and-a-half-hour pregame "just steps away" from the Caesars Superdome, where the Kansas City Chiefs are set to take on the Philadelphia Eagles--and the whole thing will be broadcast live from the NFL's YouTube channel.

  
• The holidays have become the peak viewing period on streaming platforms

  The biggest season of NFL action during the holidays led to record viewing on streaming platforms like Netflix, YouTube TV, and Prime Video.

  
• Top 100 Most Viewed U.S. YouTube Channels • October 2024
• Have you heard? Russia hits YouTube with 35-digit fine, and ‘The Simpsons’ are in the NFL
• NBC’s NFL broadcasts add TikTokers to answer YouTube’s “Creator of the Week”
• YouTube wants its second season as NFL Sunday Ticket distributor to be even better than the first
• Creators are ready for some football, and a firm backed by the Dallas Cowboys is leading the way
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR
• For the first time, more than half of Gen Z self-identifies as content creators
• Top 5 Branded Videos of the Week: Meme, Minecraft, meet squirrel