NFL

• For the first time, more than half of Gen Z self-identifies as content creators
• Top 5 Branded Videos of the Week: Meme, Minecraft, meet squirrel

  The Super Bowl has headlined YouTube's top sponsored videos for a few weeks, and though it's now past, our latest Gospel Stats Weekly Brand Report is still led by football--just, you know, the other kind. Also high up on this week's list are a smorgasbord of internet classics: memes, Minecraft, questionable vehicular activities, and befriending a wild animal.

  
• Top 5 Branded Videos of the Week: Mark Rober got booed at the Super Bowl, but his NFL collab is a hit

  Mark Rober got booed on the scoreboard at the Super Bowl, the collaborations he and Ryan Trahan had with the NFL were successful.

  
• After paying out $32 million to creators, Fanfix hires Twitch, Red Bull vet as Chief Marketing Officer

  Loren Piretra, an exec with experience at Twitch and Playboy, is the new Chief Marketing Officer at content monetization platform Fanfix.

  
• In the NIL era, the NFL is working with college athletes from 100 universities
• YouTube scores a touchdown during week one of its NFL Sunday Ticket coverage
• NFL pits creators against football stars in second season of ‘Tuesday Night Gaming’
• YouTube’s first season of NFL Sunday Ticket will be free for some Verizon customers
• Deestroying is going toe-to-toe across the NFL with an expansion of his ‘1ON1’ series
• Pat McAfee is big on YouTube. Now the ex-NFL player is going into business with ESPN.
• With Sunday Ticket on the horizon, YouTube is going deep at the NFL Draft
• Creator groups AMP and RDCWorld will go under center at the 2023 NFL Draft