NFL

• Top 5 Branded Videos of the Week: Mark Rober got booed at the Super Bowl, but his NFL collab is a hit
• After paying out $32 million to creators, Fanfix hires Twitch, Red Bull vet as Chief Marketing Officer

  Loren Piretra, an exec with experience at Twitch and Playboy, is the new Chief Marketing Officer at content monetization platform Fanfix.

  
• In the NIL era, the NFL is working with college athletes from 100 universities

  College athletes like Olivia Dunne are using their name, image, and likeness (NIL) rights to partner with the NFL.

  
• YouTube scores a touchdown during week one of its NFL Sunday Ticket coverage

  Football fans praised YouTube's multiview feature and the high quality of its streamers during week one of its NFL Sunday Ticket package.

  
• NFL pits creators against football stars in second season of ‘Tuesday Night Gaming’
• YouTube’s first season of NFL Sunday Ticket will be free for some Verizon customers
• Deestroying is going toe-to-toe across the NFL with an expansion of his ‘1ON1’ series
• Pat McAfee is big on YouTube. Now the ex-NFL player is going into business with ESPN.
• With Sunday Ticket on the horizon, YouTube is going deep at the NFL Draft
• Creator groups AMP and RDCWorld will go under center at the 2023 NFL Draft
• YouTube’s discounting Sunday Ticket by $100–for now
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/19/2023