Creator groups AMP and RDCWorld will go under center at the 2023 NFL Draft

By 04/26/2023
Creator groups AMP and RDCWorld will go under center at the 2023 NFL Draft

At its annual draft, the NFL is pitting creator groups against one another. Six members of AMP will take on the stars of RDCWorld in a flag football game that will be held in Kansas City on April 29.

The game will take place on the third day of the NFL Draft, which is being held in Kansas City for the first time. AMP’s squad will include leading Twitch star Kai Cenat, who has won fans (including Nicki Minaj) with his record-breaking streams. He will be joined by teammates Duke DennisAgent 00, ImDavisss, Fanum, and Chrisnxtdoor. On the RDCWorld side, Co-Founder Mark Phillips will team up with Desmond Johnson, Ben Skinner, Dylan Patel, John Newton, and IPI.

In a year defined by influencer-led boxing events and basketball leagues, the NFL is forging its own connections to the creator economy. It previously invited AMP to the Super Bowl to partake in a flag football match against FaZe Clan. The two groups rematched at last year’s draft, with AMP earning a last-minute win.

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The AMP and RDCWorld contingents have never met each other on the football field, but they did contest a dodgeball showdown at RDCWorld’s Dream Con gathering last year. Both groups regularly bring sports into their videos; examples include the AMP World Cup and Phillips’ many impressions of LeBron James. RDCWorly d was named the top comedy channel at the 2022 Streamy Awards, while Cenat took home the prize for Streamer of the Year.

To add some more star power to these impressive groups, former NFL pros will quarterback each team. Heisman Trophy winner Robert Griffin III will be under center for RDCWorld, while legendary dual-threat QB Michael Vick will lead AMP. Current NFL star Tyreek Hill (formerly of Kansas City’s hometown Chiefs) will co-host the event alongside Andrew Hawkins, and short-form comedian Adam W will hang out with his creator colleagues as the game’s sideline reporter.

“AMP and RDCWorld are at the top of the UGC game, with millions of young fans who watch their viral content every week” said NFL SVP of Social, Influencer, and Content Marketing Ian Trombetta in a statement. “Creators and flag football are at the heart of our ongoing strategy to make the game approachable and accessible to fans around the world.”

The two teams will take the field at 1 PM CST on the 29th. The game will be streamed across the NFL’s social channels and on the respective YouTube channels of AMP and RDCWorld.

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