Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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Super Bowl LVIII offered a multitude of opportunities for creators. Some showed up during commercials while others attended the game after receiving invitations from the NFL.
Those NFL partners dominated this week’s Gospel Stats Weekly Brand Report. The biggest names on YouTube rose to the top of the ranking with sponsored videos that captured their goings-on at the football season’s marquee event.
#1 How To GUARANTEE Your Team Wins
Channel: Mark Rober
Brand: NFL
Mark Rober is known for the work he does in San Francisco, but even with his California roots, he wasn’t committed to the 49ers during the Super Bowl. Instead, he fulfilled his NFL collab with a reversible jersey that allowed him to root for whichever team held the ball on offense. When Rober’s shtick was revealed on the Jumbotron, he received boos from all over Allegiant Stadium, but based on the viewership his Super Bowl Shorts have received, I don’t think he or the NFL minds a little Bronx cheer. Rober’s jersey-swapping video is now over 30 million total views.
#2 World’s Longest Drink Helmet
Channel: Mark Rober
Brand: NFL
Hey, doesn’t the creator of this video look like the guy in first place? Sure enough, Rober swept the top two spots in our Gospel Stats Weekly Brand Report. When he wasn’t deceiving other fans about his rooting interests, he had some fun with a different kind of Roberian hijinks: He set up a long hose and passed it around to the fans in his section so that they could enjoy some cold beer on him. One of those fans happened to be Ryan Trahan, who was also at Allegiant Stadium to complete an NFL partnership. His dispatch from the Super Bowl ranked ninth in this week’s report.
#3 Boy Will Not SHOW His FACE Inside School, What Happens Next Is Shocking
Channel: Dhar Mann Studios
Brand: Genshin Impact
Are you ready for some Genshin Impact? That’s the question Dhar Mann asked in one of his recent morality tales. Mann’s young audience looks a little different from the NFL’s fanbase, but he kept pace with the biggest sponsored videos on YouTube during a week filled with football fever. This is not the first time we’ve seen Genshin Impact in our Weekly Brand Report. The role-playing game, which features “gacha” mechanics, previously showed up on the Jaiden Animations channel. I guess going wide is one way to make an *impact*. (I’m sorry.)
#4 THE MASKED MAN CAME BACK! ($50,000 ALL-STAR 1ON1’S)
Channel: Deestroying
Brand: Dick’s Sporting Goods
Alright, let’s get back to the football. Donald De La Haye, who makes hay on YouTube under the name Deestroying, has teamed with the NFL to grow the scope of his competitive series 1ON1s. A recent installment of De La Haye’s show featured a sponsorship from Dick’s Sporting Goods and a view count of more than 4.6 million. The popularity of the Deestroying brand may become a boon for De La Haye as he seeks an NFL contract. He might not have the strongest leg on any kicker, but he does have the largest following on social media.
#535 The Kansas City Chiefs Broke The #1 Rule, And It Won Them The Super Bowl
Channel: Football Digest
Brand: Good Chop
So what about the channels that don’t possess enough clout to collaborate with the NFL directly? Luckily for those hubs, there are a plethora of sportsbooks and ticketing services that are always looking for creators to sponsor. Football Digest went even further afield. The sports news channel found a partner in Good Chop, an ethical meat brand that sponsored the outlet’s breakdown of the Super Bowl. Once upon a time, football-adjacent celebrities shilled for mass-produced beef stew. Now they can advertise something a little healthier (even if we all secretly like Chunky soup).
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
