In the wake of the YouTube ‘Adpocalypse’, creators are becoming less reliant on ads as a steady revenue stream, and increasingly turning directly to fans for support. So says Teespring, a five-year-old ecommerce company that enables creators to vend custom merch.
Teespring says it saw the highest-ever number of YouTuber signups for its service last month, representing a 400% increase in daily signups by YouTubers since last March — right as the Adpocalypse kicked off in earnest. Over the past three months, Teespring says, YouTubers have sold a total of 120,000 items on its platform — which only manufactures products once they’ve been sold — to over 80,000 fans across 150 countries.
Last year, Teespring paid out $2.9 million to YouTube creators — who sold a total of $6.7 million worth of merchandise, according to the company. In 2017, it expects these figures to double. All told, Teespring says it has paid out $300 million to users since the company’s founding by entrepreneurs Evan Stites-Clayton and Walker Williams in 2012. Moreover, thirty users have become millionaires purely thanks to Teespring sales.
One YouTube creator, Cayleigh Elise — who discusses unsolved mysteries, urban legends, and the paranormal with her roughly 240,000 subscribers — was able to make thousands of dollars in profit in one weekend on Teespring. Elise, whose ad revenues decreased by 70% in less than a month as a result of the Adpocalypse, she says, turned to the merch company in order to sustain herself.
“Between Patreon [which says it will pay creators $150 million this year] and other side jobs, I’m almost back to my previous monthly earnings,” says Elise, “but my Teespring store is definitely generating the most money. I actually earned more money in one weekend from Teespring sales than I did in an entire month of AdSense revenue (pre-boycott).”
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…
Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…