At its annual NewFront, storied publisher Time Inc. unveiled a new Sports Illustrated SVOD platform, a pact between Essence magazine and Twitter to stream a weekly talk show, and three all-new social video brands: beauty-themed The Pretty; ReMade, comprising DIY and home hack content; and The Barrel, about all things cocktails.
In 2017, Time — which has clocked more than one billion video views across all of its properties thus far — says it intends to produce more than 50,000 total videos, including 150 new and returning series, and 1,500 live programming hours.
The forthcoming, ad-supported Sports Illustrated Network will feature documentaries, sports analysts, fantasy sports shows, and more. Time also announced this morning the expansion of People Now, its digital celebrity interview show, with an additional half-hour edition airing weekday afternoons. And following the launch of personal finance-themed editorial brand called Coinage in February, Time has unveiled yet another brand called The Fix, which will cover a wide array of lifestyle topics.
Time’s latest video initiatives arrive as the company announced its decision to remain independent amid reports that a sale was imminent.
Check out Time’s full NewFronts slate, courtesy of the company, right here:
MrBeast continues to show us that he's in a league of his own as far as…
Issa Rae's new company wants to hook up creators and brands for "deeper relationships" beyond…
MrBeast is reportedly ending his exclusive relationship with management company Night. Two people familiar with…
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…