YouTuber Launches Viral Stunt By Repeatedly Eating Photos Of The Actor Jason Segel

In today’s edition of inexplicably bizarre content drumming up massive views on YouTube, a Toronto-based creator who goes by the name of Dog Sh-t (and whose real name is Noah Maloney) has set into a motion a stunt that’s turning eyeballs in a major way.

As of last week, Maloney has been eating photographs of the actor Jason Segel every single day — and will continue to do so until Segel agrees to eat a photograph of him (specifically this photo that Maloney has linked in the description box of every one of his videos thus far).

The first such video — in which Maloney silently eats the Segel photograph, chasing it down with a bottle of water and only chiming in at the end of the 4-minute clip with a simple, “Hey, Jason” — has already been viewed more than 600,000 times. The stunt, which has now been hashtagged #EatMyFaceSegel

, is now seven days strong. And Maloney’s other videos — in which he appears to get a tattoo of Segel’s name and also eats the photo during a live TV interview — have also clocked tens of thousands of views apiece.

Maloney told Vice‘s Munchies that he initially presumed the experiment “would only be for our friends’ enjoyment,” despite the fact that it has subsequently snowballed into a viral phenomenon of sorts. He told the outlet that he will continue the stunt for “as many days as I need to…We have subsidized healthcare in Canada. My well-being is irrelevant to the situation.” Maloney emphasized that there was no deeper meaning behind #EatMyFaceSegel.

Segel has yet to publicly respond to Maloney’s overtures.